SIA Flashback – Service With a Smile

The way things are going, 20 years from now, people will read this article and wonder why we even bothered to service vehicles in the first place – not because cars of the future won’t require service, rather because people of the future will treat cars like disposable consumer goods. Which leads us to consider how automotive service used to be – undertaken in well-lit shops, supervised by men in white lab coats – as Ray Scroggins discussed in his article in SIA #46, August 1978. What I wouldn’t give to have a space like some of these shops had.

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SIA Flashback - Mopar’s Winged Wonders

While it seems perfectly normal for a collector car magazine to feature the Daytona and Superbird nowadays, it must have seemed a little jarring to readers to crack open SIA #45, May-June 1978, and find an article by Richard Langworth discussing eight- and nine-year-old cars. It’d be akin to putting a 2000 model year vehicle in HCC. Yet a club had already formed (the Daytona and Superbird Owners Association), and all of the people involved in producing and racing the cars were still alive and available for Langworth to interview, thus an article that un-self-consciously looked at a relatively late model car as a collectible.

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